Marketing Systems That Scale Local Service Businesses
We build predictable customer acquisition engines for established local service businesses. Paid ads, SEO, AEO, and automation — engineered to drive revenue, not vanity metrics.
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About Charles Craggett
Charles Craggett is the founder of New Wave Digital Marketing, a marketing consulting firm that specializes in building growth infrastructure for local service businesses.
With a hands-on approach rooted in real data and proven systems, Charles works directly with business owners to implement paid advertising, search engine optimization, answer engine optimization, and automated lead management — creating marketing machines that produce consistent, measurable results.
New Wave has generated millions in tracked revenue for our clients through strategic marketing systems, and continues to serve businesses across the country looking to scale.
What We Build
Paid Advertising
Google Local Service Ads, Facebook Ads, and retargeting campaigns designed to generate qualified leads at scale. Pay-per-lead models that protect your cash flow.
Search Engine Optimization
On-page, off-page, and local SEO strategies that put your business on page one for high-intent searches in your service area.
Answer Engine Optimization
Position your business as the recommended answer in AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity.
CRM Optimization
We optimize, manage, and support your CRM to ensure every lead is captured, followed up with, and moved through your pipeline automatically.
Marketing Automation
Automated text, email, and voicemail sequences that engage leads within minutes — not hours. Speed-to-lead systems that convert while you work.
Strategic Consulting
Custom growth strategies tailored to your business, market, and revenue goals. Data-driven decisions, not guesswork.
Client Results
What Clients Say
Ready to Scale?
Get a custom Strategic Growth Overview for your business.
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